The real brilliance of Kickstarter for game designers is the reversal of quality assurance. Instead of paying people to debug a game, through kickstarter you can offer 'exclusive' access to Tester Only sections of the forum, and charge more for it.
It sounds snarky to say the really great thing about kickstarter is profiting from QA.... But I seriously considered paying Timber and Stone $50 to get that tier of reward. For tiny indie game developers this is actually a really great QA solution. However, if the AAA companies start doing it, that might not be so good.
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